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Marie Stopes Ladies: Meet the 'Avon Ladies' of contraception

Not all heroes wear a cape. Sometimes they wear pale blue overalls and go from door to door carrying a blue briefcase.

High up in the Himalayan mountains, along crowded streets in bustling West African towns or resting for a moment in the shade of a tree under the blazing sun. This is where we find the 'Avon Ladies' of sexual and reproductive health. A new generation of nurses and midwives who are using their local expertise and entrepreneurial skills to break down barriers to contraceptive access by bringing services to the doorsteps of women in their communities – literally.

Dressed in a light blue uniform with a bright blue briefcase strapped to the back of her motorcycle, or carrying a bulging backpack between mountain towns, she goes from door-to-door to deliver choice to women – wherever they are, and whatever their circumstances. She is a Marie Stopes Lady.

While more and more women across the world are using modern methods of contraception, many women are still experiencing restrictions that limit their right to decide whether and when to get pregnant. These barriers can be material, such as finding enough money to pay for services or a lack of trained nurses in the area in which they live. But barriers can also consist of intangible obstacles, such as stigma from the community, or religious or cultural restrictions.

Marie Stopes International is committed to finding new ways of opening up  contraceptive access to the 214 million women worldwide that are still experiencing restrictions. One such strategy is Marie Stopes Ladies. They are qualified midwives and nurses from the local community, or simply committed women from other walks of life, who are trained and supported by Marie Stopes International to provide contraceptive services and advice to women in their own homes.

What started as a pilot in a handful of countries ten years ago, has now developed into a network of more than 700 Marie Stopes Ladies across 15 countries, providing contraception and safe abortion services to more than half a million women and girls every year. 

United by a strong desire to help the women in their communities to access contraceptive information and services, Marie Stopes Ladies provide discreet support to women, and are fully embedded in the communities they serve. They not only establish close relationships with their clients, but tailor their services to the unique needs of the local community. Trusted within their communities, they are particularly effective at reaching young and unmarried women and girls who might not feel confident in using traditional clinics.

In Nepal, Marie Stopes Ladies spend days on end up in the mountains, walking from village to village, door to door, to enable women and girls in even the most rural areas to determine their own futures. 

Imagine living far up in the Himalayas, a one day trek to your nearest neighbour and two days to the local health post. Your children are still young, leaving you with two options if you want to talk to a nurse about contraception. Either you carry your children on your back all the way, or you risk another unintended pregnancy. This was the reality for Jun Devi before Durga entered her life. 

Durga is a Marie Stopes Lady, and she treks for up to ten days to reach women in the most rural communities. 

"Sometimes it's hard. Some roads are steep, no water and risk of landslide so I need to walk carefully. Once I got injured from falling rocks... But I am also very proud of myself. Not everyone would walk seven hours straight, be away from home for days on end, to bring this service to poor remote communities. 

"This job has also allowed me to become independent... It feels good to go to remote villages and I enjoy helping these people as they have no other options."

In such a remote village like ours we never had these options before. We had to give birth even if we didn't want to. I'm very glad we have options now.
Jun Devi, Nepal

Marie Stopes Ladies does not only directly benefit the women and girls receiving the service; the programme also empowers the nurses and midwives themselves to enhance their entrepreneurial skills, setting up micro businesses, learning new business skills and increasing their profile in the community. It's the perfect example of women working together to lift each other up. 

Doreen became a Marie Stopes Lady one year ago. She’s a midwife and already had her own clinic in the outskirts of Kampala, Uganda. She’s a trusted member of her community and every month she helps up to 300 clients to find a contraceptive method that fits their individual needs.

“Before I received the training from Marie Stopes and became a Marie Stopes Lady, I only had about five family planning clients per month. Now, I if I don’t have many clients when I come to the clinic, I take the megaphone and go and sit at the back of the boda boda [motorcycle taxi] and remind people that I’m here for them. Then usually when I come back, there are women there waiting for me.

"I have a bigger income and my well-being is better since becoming a Marie Stopes Lady. I like being busy, and I like working hard. So I’m very happy." 

Empower Marie Stopes Ladies to help women in their communities

Did you know that as little as £10 can give a young woman access to counselling and the contraceptive method of her choice through a Marie Stopes Lady in the place where she lives.