Social marketing of contraceptives is another way in which we’re able to target family planning services at particular groups with high unmet needs.

Our social marketing programme markets and distributes low cost and free condoms, pills and other contraceptive and health products through pharmacies, community-based distributors and other private providers.

Social marketing brings short term and emergency contraceptive methods closer to the client. And it provides an opportunity to offer information and referrals to outreach or clinic facilities for clients interested in long-acting or permanent methods.

The short term methods have branding and advertising tailored to appeal to a particular target market, such as Aramish (“peace”) condoms which are targeted at married couples inAfghanistan.