Reaching the under-served
As well as increasing the number of services we provide, we also prioritise reaching out to people in particular need. In the following chapter, we will explain why providing family planning to the poor and to young people is a priority. We will also examine our performance in reaching out to these sections of the population in 2011.
The data about our clients in this chapter come from our client surveys and in 2011, we conducted more client surveys with more scientific rigour than ever before. This effort to determine the target population for our services more effectively is the result of our increasing focus on equity.