Cynthia Eldridge

Associate Director of Health Markets
Social franchising
The Health Markets team is a new and evolving team that is focussed on harnessing the potential of social franchising and health financing to help position our country programmes within the national health market to maximize health impact.

Cynthia's social franchise team supports the start up and scale up of social franchising by our country programmes through promoting standards and best practice.

Her health financing team supports our global learning around health financing options for programmes that will support equity of access for clients and sustainability of our service delivery channels.

She is also the project director for the African Health Markets for Equity (AHME) partnership, which is a $60 million proposed investment by the Bill and Melinda Gates Foundation and the UK’s Department for International Development to increase coverage of priority health technologies and interventions amongst the poor. 

Operating in Nigeria, Kenya and Ghana, the five year investment will increase the scale and scope of franchised health care, expanding from family planning and sexual and reproductive health to also address malaria, acute respiratory infections, diarrhea, nutrition, maternal care, HIV and TB. 

Supply side improvements will be enabled by simultaneous and coordinated work in policy, ICT, quality improvement, demand-side financing and provider access to capital. The program expects to include 2,734 provider outlets and avert 2.85 million DALYs, at $46 per DALY.