Marie Stopes International launches World Cup vasectomy poster campaign to encourage men to improve their ball control
Leading UK family planning specialist Marie Stopes International is running an innovative vasectomy advertising campaign throughout the World Cup tournament. Football-themed posters encouraging men to seek information about vasectomies will be placed above urinals in men's toilets, on tip seats in taxis and in pubs and bars around the country.
Each poster features a special vasectomy call number and an SMS address giving interested parties the option to ring or text for an information pack.
The campaign is aimed primarily at men who are in stable relationships and have completed their families.
"By placing these advertisements in men's loos we're hoping guys will consider the matter when they, quite literally, have the matter in hand," said Julie Douglas, Marie Stopes International's Marketing Manager.
"In addition we hope that posters in non-football zones, such as in taxis, will also encourage women to broach the subject of more permanent contraception with their partners. Many women who have gone through the process of having children and then have had to continue using hormonal methods of contraception, like the Pill, would like to see their partners to take responsibility for contraception."
Vasectomy is one of the most reliable methods of contraception available with only about a one in 2,000 failure rate. Since it was founded in 1976, Marie Stopes International has performed over 120,000 procedures.
Contrary to popular myth vasectomy does not affect a man's libido: in fact men who have had a vasectomy do report that sex improves without the worry of an unplanned pregnancy.
It's also a relatively minor procedure, usually performed under a local anaesthetic in just a few minutes and most men report only a little discomfort during and after the procedure.
"It was a little bit uncomfortable – but it's not like being booted in the groin with a football or anything like that. It's more like going to the dentist!" a Marie Stopes International client stated recently.
People wishing to obtain a vasectomy information pack can call:
0845 300 0652 or text ‘VAS’ + name + address to *83984
(*standard mobile rates apply)
Contact: Tony Kerridge
Tel: +44 (0) 20 7034 2365 / 07989 565 480