An international campaign asking for the support of the public to stop HIV being passed from mother to child has been launched by Carla Bruni-Sarkozy.
The first lady of France appeared in a video for the Global Fund campaign, for which she is an ambassador, asking people to sign an online petition.
In it she said: "Life is beautiful, don't allow AIDS to destroy it before it has even started. It's a battle of hope... with your help we can give every mother and every child in the world the right to hope."
The campaign, launched in Paris, also features a number of animated videos that can be viewed online via YouTube.
The charity hopes that if enough people sign the online petition and register their support, governments will be encouraged to donate money. This will then be spent on tackling HIV, TB and malaria.
It is hoped that with enough money, it can make babies being born with HIV history by 2015. At the moment, hundreds of thousands of children contract HIV from their mothers - last year it was 430,000 - and they are only expected to live for about two years.
Michel Kazatchkine, director of the fund, said that although about 45% of women with HIV receive treatment, "we must do better".
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