MSI Ethiopia launches Behaviour Change Communication campaign
ADDIS ABABA - Marie Stopes International Ethiopia (MSI Ethiopia) has launched a campaign to raise awareness of the family planning choices available to Ethiopian families. The Behavioral Change Communication campaign (BCC) will explain how families can choose convenient methods of contraception that give long-lasting protection from pregnancy.
Launching the campaign, Grethe Petersen, Country Director of Marie Stopes International Ethiopia, said:
“Many people will be surprised to know that MSI Ethiopia is one of the country’s leading providers of family planning, as well as safe abortions. We are proud to save many women’s lives each year by offering safe abortions within the law to women who need them. But we know that most of these women would prefer not to be pregnant in the first place. Family planning prevents unwanted pregnancy. Too many Ethiopian women die in pregnancy or in childbirth, because they have children too young, too old, too many and too soon.”
The Behavioral Change Communication Campaign is in two-phases and will use a variety of media, including fliers, posters, negotiation guides, radio and TV advertisements, stickers, and T-shirts, in two languages Amharic & Oromiffa.
Grethe Petersen continued to say “Family planning enables women to start having children later, to stop when their family is big enough, and to protect their health by leaving a longer gap between children. Families in Ethiopia have a range of different choices for family planning, but many people do not know what they are. Our campaign will help to ensure that the Ethiopian public know much more about their options and will help them to make an informed choice about the best method of family planning for them.”