Social marketing

An estimated 200 million women would like to use contraception but are unable to access it.

Marie Stopes International uses social marketing to expand access to contraceptive products through private sector outlets. Marie Stopes International procures products from international suppliers, packages them to make them attractive to customers, introduces them into existing commercial distribution networks at low prices and promotes them to low-income populations and other priority target groups.

Marie Stopes International currently markets 20 social marketing brands including condoms, pills, injectable contraceptives and IUDs, across 17 countries, Last year alone, it distributed more than 125 million condoms worldwide.

In the next few years, Marie Stopes International is be scaling-up its social marketing efforts, with an emphasis on long-term methods such as injectables and intrauterine devices (IUDs).

To find out more about the programmes where Marie Stopes International has social marketing projects, please select a country from the drop down list on the right.