Vision, mission and values

Vision
A world in which every birth is wanted.

Mission
Children by choice not chance.

Values:

• mission-driven: we go to work every day to enable more women to have children by choice, not chance
• customer-focused: we meet the needs and exceed the expectations of all our customers: service users, donors, host governments, and fellow team members
• results-oriented: We achieve high quality, measurable outcomes, rather than focusing on inputs or processes
• pioneering: we remain at the forefront of family planning, safe abortion, and reproductive healthcare globally by learning, innovating, and taking risks
• sustainable: we build effective programmes and change behaviours that will have a lasting impact for individuals, their communities, and their countries
• people-centred: we know that our continued success depends on the creativity, commitment, and courage of our team members around the world.